Paid Ads & Ad Spend
Every ad dollar, accounted for.
We plan, launch and manage Google, Meta and TikTok campaigns, build the landing pages they point to, and report in the number you care about: revenue.
Who it’s for
Built for the way you actually work.
Businesses already spending on ads that can’t say which dollars work, and businesses ready to start but determined not to waste the first budget. Restaurants, retail, healthcare, finance, local services, apps and multi-location brands.
You own the accounts. Always.
We work inside ad accounts in your business’s name, so every dollar of history, every audience and every conversion stays with you, whether or not you stay with us.
What’s included
- Account auditWhere the money goes today, which campaigns earn it back, and which ones quietly burn it.
- Tracking firstGA4, Google Ads conversions, the Meta Pixel and Conversions API, and phone-call tracking set up before we scale anything.
- Campaign architectureSearch, Google Shopping and Performance Max, Amazon Sponsored Products, Meta and TikTok campaigns structured around what you sell, where you sell it and what a customer is worth.
- Creative that convertsVideo and static ads from our own production team. From video shoot to landing page ads in one week.
- Landing pagesA page built for each offer, because sending paid clicks to a homepage is the most common way to waste them.
- Ongoing testingAudiences, creative and offers tested on a cadence, to bring acquisition cost down without starving growth.
- Budget pacingSpend watched daily, moved toward what works, and never quietly overspent.
- Reporting tied to revenueA plain dashboard: spend, leads or orders, cost per result, and revenue where it can be measured.
How it works
Four steps. No mystery.
- Audit and trackingFix measurement first, so every later decision is based on real numbers.
- LaunchCampaigns, creative and landing pages go live together.
- Test and tuneWeekly optimization: cut what loses, feed what wins.
- ScaleRaise budgets only where the numbers say it pays.
Questions
Straight answers.
How much should we spend on ads?
Enough to collect useful data in a reasonable time, and no more until it proves itself. We size the starting budget from your margins and what a customer is worth, and we will tell you if a channel isn’t worth it for you.
Google, Meta or TikTok: which one?
Google captures people already searching for what you sell. Meta and TikTok create demand with video and reach. Most businesses start where intent is highest, then add the others with creative made for each platform.
How do you charge?
We quote after the free audit, in writing, before any work starts. Ad spend is paid directly to the platforms from your account.
Can you run ads for healthcare or financial businesses?
Yes. Both have extra platform rules, such as Meta’s special ad categories and Google’s verification for financial services in many countries, plus privacy limits on tracking. We build campaigns inside those rules and route copy to your compliance reviewer.
What is “ad spend management”?
It means someone is accountable for every dollar: where it went, what it returned and what changes next. That is the job.
Works well with
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Learn moreFind out what’s costing you sales.
A free audit of your search, ads, site, POS and network, with the fixes in priority order. No pitch deck, just the list.
Next step
Start with one message.
Tell us what’s going on. We reply within one business day, or call (646) 808-9989 now.